Adam C. Bird

• Director
  McKinsey & Company

Adam Bird is a Director with McKinsey & Co. and a Leader in the Global Media and Information Practice. Bird advises the top management of leading global media, entertainment, technology and consumer goods companies on their most critical business issues. He is a leader of McKinsey's Digital Marketing Practice. Prior to McKinsey, Bird was the youngest Senior Partner with Booz & Company (formerly Booz Allen Hamilton). He founded the European Media and Entertainment Practice and led the Global Consumer and Media Practice. He served as a Member of Booz Allen Hamilton's and Booz & Company's Board of Directors, the firm's highest governance bodies. Bird is co-author of Customer Centricity: New Opportunities for the Media Industry. He often speaks on media topics at conferences and is cited in leading publications. Bird is a Member of the Board of Governors of the Media Center and the International Council of the Paley Center for Media, as well as serving on the Board of the Munich International School. He is an honours graduate of Wesleyan University.