Alexa von Tobel
Founder and Chief Executive Officer
Alexa von Tobel is the founder and CEO of LearnVest.com, the leading personal finance and lifestyle website for women. Alexa came up with the idea for LearnVest in 2006, during her senior year at Harvard when she realized she, and most of her peers, had never had any formal education about how to effectively manage their finances. Alexa searched for reliable financial guidance and consistently came up overwhelmed or disappointed. Thus, the LearnVest mission was born - to make trusted personal financial information accessible to millions of women. Alexa received an A.B. in Psychology at Harvard College. Upon graduation, she worked as a trader at Morgan Stanley on their Proprietary Trading Desk before leaving to be the Head of Business Development at Drop.io, a venture backed start-up in NYC. She enrolled in Harvard Business School Fall of 2008 only to take a leave of absence to launch LearnVest and pursue her dream of bringing financial literacy to millions of women everywhere. In addition to LearnVest, Alexa is the co-founder of L.W.A.L.A. (www.lwala.org) a 501c3 focused on fighting HIV/AIDS in Africa.