MSc in Civil Engineering, TU Delft. Formerly with: KPN, Unilever, Talpa, Mobile Monday Amsterdam and SPRXmobile. Co-Founder and Head of Business Development, Layar, global market leader in mobile augmented reality; it makes print interactive. Founder, Operation Education. Young Adviser to EU Commissioner Neelie Kroes. Technology Pioneer, World Economic Forum (2011). Recipient of awards and honours, including: Online Media Woman of the Year; frequently listed as one of the most influential women in technology and mobile.