Founder, Chief Executive Officer and Chairman of the Board
Viet Thai International
David Thai is the founder of Viet Thai International Joint Stock Company (VTI). He currently serves as the Chairman of the Board and Chief Executive Officer of VTI. Thai has spent the last 12 years devoting his time and resources, in the Vietnamese market, on developing and understanding the retail industry's landscape, consumer segments, development trends and cultures. Thai has played a pivotal role in the growth, expansion and strategic positioning of the Company's Highlands Coffee brand. As a cultural symbol, Highlands Coffee has been instrumental in shaping Vietnam's modern branding and retail environment. As Chief Executive Officer, Thai drives the development of the Company's strategic growth plans. Thai was born in Saigon (now Ho Chi Minh City) and moved to the US in 1979. Thai graduated from the University of Washington in 1995 with a double major in Business Administration and Comparative History of Ideas.