Diana Verde Nieto

Diana Verde Nieto
  • Founder and Chief Executive Officer
    Positiveluxury.com

Diana Verde Nieto is the Founder and Chief Executive Officer of Positive Luxury, the United Kingdom's first online consumer guide to living positively. Positive Luxury bridges the gap between CSR and marketing by giving consumers access to brands' social and environmental actions in a simple, jargon-free language at the point of sale. Verde Nieto has helped Unilever, Coca-Cola and Nike, among other clients, with their sustainability programmes and was trained by Al Gore at the Alliance of Climate Protection. An entrepreneur, change-maker and author, she founded Clownfish in 2002, a pioneering global sustainability consultancy, which was sold to Aegis Media in 2008. Verde Nieto sits on the Advisory Board for the World Economic Forum's Young Global Leaders community and is a Member of the Forum's Global Agenda Council on Sustainable Consumption. She studied at the Harvard Kennedy School of Global Leadership and Public Policy.