Chief Executive Officer, Creative Director and Founder
Elinros Lindal is Chief Executive Officer, Creative Director and Founder of ELLA, a Slow Fashion brand that puts an emphasis on quality and traceability. Prior to founding the company, Lindal worked in sales, marketing and fundraising. She was Head of Head of Fundraising for the Butterfly Effect in Iceland, where she helped raised money to support a fund to end violence against women. She also worked as a journalist and served as editor-in-chief for a weekly magazine in Iceland. Lindal has a BA in Psychology and Mass Communication and an MBA from Reykjavik University.