Idalia Cruz Garza is Director of Media Strategy at TV Azteca and Grupo Salinas, which has operations in media, retail, financial services, telecommunications and Internet industries through its own subsidiaries. TV Azteca owns and operates 300 TV networks in Mexico and is one of the two largest producers of Spanish language television programmes worldwide. Previously, Cruz held positions within various media as well as in Procter & Gamble Mexico. She is Founder and President of the TV Committee and the Mexican Joint Industry Committee. She is on the Board of Directors of various international media organizations and I-JIC's, including the Media Rating Council and the Advertising Research Foundation. Cruz holds a BSc in Economics from Instituto Tecnologico Autonomo de Mexico (ITAM)/Thames Polytechnic, and an MSc from the London School of Economics. She completed various postgraduate studies in Finance, Marketing and Politics from ITAM, ITESM, Harvard Business and JFK Schools. Cruz is listed as one of the 100 Most Powerful Women in Mexico and was nominated for ESOMAR's Excellence Award in 2009.