Professor of Decision Sciences
Ioana Popescu is Professor of Decision Sciences at INSEAD, where she also holds the Strategy& Co Chair in Revenue Management. An expert in behavioral decision analytics, she is currently researching new sustainable revenue models for the bottom of the pyramid, with the aim to improve access to energy, water and finance for unserved markets. Recent projects include revenue models for clean off-grid energy in Rwanda and mobile credit scoring for rural farmers in Uganda. Ioana received multiple awards for her research and teaching, and she regularly serves on academic and start-up boards. She holds a dual PhD from MIT in Applied Mathematics and Operations Research. Born in Transylvania, Ioana lived on four continents, and is currently in transition between Singapore and London, via the French Alps.