Vice-President and General Manager, Global Category Management
Jayme Martin is NIKE’s Vice-President and General Manager of Global Categories, responsible for driving growth around the company’s category business units globally. These categories include: basketball, global football (soccer), running, sportswear, women’s and men’s training, football, baseball, tennis and young athletes. He is also responsible for the Olympics businesses. Martin, who joined Nike in 1997, has held various key global and geographic senior management roles during his tenure with the company, including Vice-President of Emerging Markets, Vice-President of the Americas Region, Vice-President of EMEA Footwear, as well as senior positions in USA brand marketing, global strategic planning and global footwear. Prior to his current role, Martin served as Vice-President and General Manager of Global Running for more than three years. Over the course of that time, the running business doubled to over $4.2 billion in revenue for FY13 and helped drive the creation of innovative products like Nike Flyknit and growth of the Nike+ running community.