Vice-President, PSI, and Founder, YouthAIDS, Five and Alive
Population Services International (PSI)
Kate Roberts is the Founder of YouthAIDS and Five & Alive, marketing programmes implemented by the Global Health organization Population Services International (PSI), where she is Vice President. Kate produced the “Staying Alive” concert with MTV, began multi-million dollar, celebrity-driven YouthAIDS cause marketing campaign with ALDO Shoes called "See No Evil", and led four award-winning documentaries aired on VH1, The Discovery Channel and National Geographic aimed at raising awareness about the global HIV/AIDS crisis. Roberts has been featured in The Washington Post, named “Power Player of the Week” by Fox News, one of the Vogue 100 women and celebrated as a “CNN Hero.” Kate speaks at The Aspen Ideas Festival, Google, Columbia University, Harvard Business School and Wharton. Most recently, Roberts co-founded and serves on the Board of the Global India Fund,serves on the World Economic Forum's Global Health Advisory Board and is implementing a partnership with Nike to scale up efforts of the Girl Effect programme.