Katrin Ley is Managing Director for the Adidas International BV and Adidas International Marketing BV based in the Netherlands. She also serves as Brand Director for Reebok in the Europe, Middle East and Africa regions. Ley first joined the Adidas Group/Reebok in 2007. As a member of Reebok's senior leadership team in Boston, US (2007-2011), Ley was responsible for brand strategy, consumer insights, licensing and social purpose, as well as the Women's Sport Business Unit for the brand globally. Prior to joining Reebok, she worked for The Boston Consulting Group in Munich and Stockholm (2000-2007) as Principal within the Consumer Goods and Telecommunications practice areas, and for the BMW Group in Munich (1998-2000). Ley holds a Master's degree in Business Administration from the University of Hohenheim in Stuttgart, Germany, and ESCP in Paris, France.