Chief Executive Officer, WPP Digital
Mark Read is Chief Executive Office of WPP Digital and since 2005 has been on the Board of Directors of WPP, one of the world's largest communications services groups. Read is responsible for the group's digital strategy and directly for WPP Digital's activities, which include POSSIBLE, Blue State Digital, F.biz, Rockfish and 24/7 Media as well as its investments. Prior to WPP, he was a Principal at the consultancy firm of Booz Allen Hamilton and founded and developed the company's WebRewards. Read holds an MBA from INSEAD and a degree in Economics (Hons) from Cambridge University.