Professor, Centre for the Study of Decision-Making
University College London (UCL)
Noreena Hertz is a leading thinker and academic. In her best-selling book, “The Silent Takeover”, she predicted that unregulated markets and massive financial institutions would have serious global consequences while her 2005 best-seller, “IOU: The Debt Threat”, predicted the 2008 financial crisis. Her new book, “Eyes Wide Open: How to Make Smart Decisions in a Confusing World” was published in September 2013. Hertz played an influential role in the development of (RED), an innovative commercial model to raise money for people with AIDS in Africa. She advises major multinational corporations, start-up companies, chief executive officers, NGOs and politicians, and sits on various corporate and charitable boards. She is regularly featured in leading print and television media in Europe, the US, Asia and Latin America. Hertz is Professor of Globalization in the Duisenberg School of Finance and the University of Cambridge. She has a PhD from the University of Cambridge, an MBA from the Wharton School and a BA from University College London.