Chief Executive Officer
Tristan Lecomte is Chief Executive Officer of Pur Projet, an organization dedicated to helping companies worldwide regenerate the ecosystems they depend upon, mainly by developing large-scale reforestation, agroforestry and carbon conservation projects. The projects generate carbon credits, hence insetting (offsetting internally) a company's global environmental footprint within its own supply chains and core business. In 1998, Lecomte founded Alter Eco, today a leading Fair Trade brand in France with a presence in the US and Australia. He also produces and presents documentaries on sustainability for French TV, is an author of numerous books on Fair Trade, and a Member of the Board of the Jacques Chirac Foundation for Sustainability.