Two new social entrepreneurs with significant impact in the region have been recognized by the Schwab Foundation – an affiliate of the World Economic Forum - as winners of the Middle East Regional Social Entrepreneurs 2009. Naif Al Mutawa, Founder and Chairman of Teshkeel Media Group Kuwait, and Ziad Al Refai, Chief Executive Officer, Tamweelcom, Jordan, will join other leading social entrepreneurs at the World Economic Forum on the Middle East, 15-17 May 2009. Naif Al Mutawa is being awarded for creating cartoon superheroes, "The 99", who fight against prejudice around the world – Ziad Al Refai's award is for his work as the Middle East's top microfinancier. Click here for profiles of the winners

This group of social entrepreneurs from the Middle East and from Brazil,Cambodia, Germany, Turkey and the United Kingdom will be active participants in the discussions at the forthcoming meeting. Their primary focus is not maximizing profit, but maximizing benefits for society and the environment. They aim to develop innovative pro-poor business models in energy efficiencies, education, waste management, health, education, youth, and rural development, among others.