Geographies in Depth

Africa is not the new China, it’s the new Africa

Christian Ulbrich
Global Chief Executive Officer; President, JLL
Our Impact
What's the World Economic Forum doing to accelerate action on Geographies in Depth?
The Big Picture
Explore and monitor how Africa is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


While preparing for the World Economic Forum on Africa, which took place last week in Cape Town, I read about Africa being “the next China”. I wondered about that comparison before, but can today say from a business perspective that it is inaccurate. 

China is a single country with one legal and tax system, one currency and with one highly empowered government. Africa is a continent consisting of 54 different countries, many with multiple national languages, and the quality of governance within these countries varies, to say the least. Therefore, foreign investors must focus on having broad insight and knowledge on the regional markets before making strategic decisions on where to target their focus. 

Recent research analysing growth potential of real estate markets in Africa identified 20 key cities, 13 of which are located in only in five countries. The research revealed an important finding: diverse as they are, these cities and regions are simultaneously undergoing major industrial, social and political changes, and demonstrate urbanization. 

Ten years from now, 65 cities in Africa will have more than 1 million inhabitants. Just from a commercial real estate point of view, the need for office space, shopping malls and logistics centres feels quite overwhelming; we have a long way to go. 

Currently, the linkages are still at a very low level. In many instances, Africans need visas to travel to neighbouring countries, work permits are sometimes impossible to get and roads literally end at the borders. Even today, it is often simpler to fly through Dubai or Istanbul into a neighbouring African country rather than direct. While at dinner my first night in Cape Town, I sat next to a banker from Nigeria. He told me that not too long ago, to travel from Nigeria to South Africa, he had to go through London. Today, he can travel directly in five hours. 

The result of continental disconnection can be summed up in one statistic: intra-Africa trade represents just 12% of all African exports compared to 65% within Europe and 40% within Asia. Doesn’t that make you think about the great thing called “European Union”? 

Free trade in a common market creates wealth, free movement of labour and efficiency, and modern infrastructure links it all together. For Africa, there is a wonderful window of opportunity. The amount of oil and gas which has been detected in many African states would be able to provide the necessary funding to pay for all of that. 

It is not rocket science. Africa needs government leaders who live up to their responsibilities; leaders who care for their people. It needs social media and press to create the necessary transparency. It needs good education to qualify the young generation for the challenges of the future. 

In his vision for Africa in 2063, Swedish Finance Minister Anders Borg hoped that his great-grandchildren would one day ask: “Is it really true that in former times Africa was poorer than Europe?” 

Christian Ulbrich is Chief Executive Officer, Europe, Middle East and Africa, Jones Lang LaSalle

Image: A boy holds a candle beside the lake during the Carnival Benghazi Capital of Culture 2013. REUTERS/Esam Al-Fetori.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

EU falling short of digital transformation goals, new report finds

David Elliott

July 19, 2024

About Us



Partners & Members

  • Sign in
  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum