Can Angry Birds stop climate change?

Mark Jones
Head of Digital Content, The World Economic Forum
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The makers of Angry Birds have launched a special edition of the game in conjunction with EarthDayNetwork that deals with environmental challenges ahead of December’s COP21 climate talks in Paris.

‘Angry Birds: Champions for Earth’ features a range of celebrities including Don Cheadle and Matt Damon, who are rendered into the game’s distinctive avatars and battle to preserve the environment.

For the uninitiated, Angry Birds is the most popular online game ever and is built around the idea of birds taking revenge against pigs attempting to steal their eggs.

EarthDayNetwork President Katherine Rogers describes how that gaming concept resembles her movement’s attempts to limit climate change:

“At the center of Angry Birds is a world of values that teaches a commitment to justice and inspires gamers to go after what they believe in. Tapping into these values is how you get gamers to understand that protecting earth is like protecting your eggs.”

Author: Mark Jones is Commissioning Editor for the World Economic Forum

Image: Scene from trailer for ‘Angry Birds: Champions for Earth’

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