Behavioural Sciences

The IKEA effect: what a Swedish furniture store can teach us about motivation

An employee works at the production line of the IDS Borjomi Georgia's factory in the town of Borjomi, some 150 km (93 miles) southwest of Tbilisi, January 30, 2013. If there's a secret to taking the bitter taste out of ties between Russia and Georgia after a 2008 war, it may lie in this lush valley south of the Caucasus Mountain border between the feuding former Soviet republics. The valley is the source of Borjomi, a salty, sulphurous mineral water that was popular in Russia since Soviet times but was swept off shelves when Moscow banned imports of Georgian beverages in 2006, with tensions already building toward war. Picture taken January 30. To match story GEORGIA-RUSSIA/TALKS  REUTERS/David Mdzinarishvili (GEORGIA - Tags: BUSINESS POLITICS) - RTR3D8PG

We can harness the power of the IKEA effect to increase motivation in the workplace. Image: REUTERS/David Mdzinarishvili

Shana Lebowitz
Strategy Reporter, Business Insider
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