Leadership

Why is it so hard to overcome bias in decision-making? Because you're human

Share trader Thomas Holler  reacts on share price development on the trading floor of the Frankfurt stock exchange, October 8, 2008.  European shares plunged more than 7 percent to five-year lows in morning trade on Wednesday, with the deepening financial crisis sending jitters into the market that sector rescue packages failed to calm.       REUTERS/Kai Pfaffenbach  (GERMANY) - RTX9BSN

There's an explanation to our inability to overcome bias. Image: REUTERS/Kai Pfaffenbach

Shana Lebowitz
Strategy Reporter, Business Insider
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