Geographies in Depth

Here's what is in store for the meat industry in India

A "Steak de Cheval", a 100% horsemeat burger, served with a fried egg on a bed of lettuce is seen at Chez Sophie, a French restaurant at Knockholt, southern England February 15, 2013. The horsemeat burgers are sold legally and listed on the menu. Some supermarkets in Britain have recently been hit by a scandal involving the mislabelling of beef products.     REUTERS/Andrew Winning (BRITAIN - Tags: BUSINESS POLITICS FOOD SOCIETY)

India is at second position for having the least meat consumption in the world, but this could soon change. Image: REUTERS/Andrew Winning

Netra Mittal
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Geographies in Depth?
The Big Picture
Explore and monitor how Retail, Consumer Goods and Lifestyle is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Retail, Consumer Goods and Lifestyle

India’s per-capita consumption of meat stands at 4.4 kg per person, which puts it at the second position on the list of countries with the least meat consumption per-person. However, this distinction can be attributed to our 2000-year-old tradition of vegetarianism. And like all old cultures, this one is changing as well.

Image: Statista

Rising demand

The demand for meat is expected to grow faster in India with sustained economic growth, rising per capita income, strengthening urbanisation trends and increasing awareness of the nutritive value of meat and meat products. By 2020, the demand for milk is estimated to reach 143 million tonnes and that of meat and eggs eight million tonnes.

This increase in demand calls for capitalisation on the part of producers (primarily determined by the pace of development and availability of technology in the processing of livestock based products). The increase, mainly due to the rise of middle-class in India, has been accompanied by an increase in production that has picked on rather dismally.

India currently stands as one of the largest exporters of poultry meat alongside China, Brazil, EU, and Mexico. Hence, it is important to analyse the conditions that determine meat production in the country.

‘Halal’ dominates the meat market

Dominated by Muslim sellers (as far as retail level goes), the meat outlets in India sell only halal meat: Animals that have had their throat, the carotid artery, trachea, and jugular veins cut to have the blood drained out, accompanied by a religious procedure.

Although the idea of having blood slowly drained from an animal might not appeal to the majority of meat eaters, it has not been met with much opposition on their part, mainly due to the lack of alternatives. To them, it does not matter where the meat on their plates comes from, as long as it tastes good.

The Islamic community claims that the practice allows for cleaner, and purer meat, free of bacteria and blood, thereby making it softer. On the other end of the debate, animal rights activists and organisations raise their concerns. The RSPCA argues that killing animals without stunning them causes “unnecessary suffering“, while activist group PETA calls halal slaughter “prolonged torment“, saying that the animals “fight and gasp for their last breath, struggling to stand while the blood drains from their necks“.

Although much advocated against by such groups, halal remains the most prevalent method of killing animals for consumption in the world. The greatest demand for halal food comes from Indonesia (197 million market value) and Turkey (100 million). Halal food also has an estimated 15 percent growth rate and is said to be an industry worth 30 billion dollars.

The religious laws behind ‘Zabiha’ (the process of killing an animal) also say that the animal, during its lifetime, should be taken care of and treated with care. It should not be mistreated or caused any pain. It must also be provided with clean water, food, fresh air and enough space to roam. But is this indeed the case?

Have you read?

Prevailing conditions in India: A horror story for the birds

It is approximated that India butchers (varies per state) about 5,000 to 50,000 units of chicken every week. These chickens have a sad story. Brought in as stale chicks, they live their whole lives in small, tight cages. They lay eggs around six months in, for about a year, before being sent off to be butchered. Confined in these cages, they have a short life to live out (about 40 days), all the while suffering from the cramped up space, and bruises and loss of feathers due to constant rubbing of the cages. Of these chickens, many are experimented with in order to come out with hybrids that can be used solely for commercial purposes. They are often injected with chemicals that limit their growth or ensure that no further development of their eggs takes place.

A few reasons for the lack of adherence to proper standards in India could be an overwhelming growth of demand leading to the rushed process; and the significant spending on electricity, grains and water (about 80-90 thousand litres) for the birds.

In the modern Indian plants that deal with their poultry waste, it is not uncommon to hear about blunders caused (like, groundwater contamination) due to the collection of the same on-site.

Hence, the truth is far from the religious ideal.

Industry conditions: Present and future

With overcrowding in the agriculture sector, animal husbandry serves as a much better alternative for millions to earn a livelihood. The government has introduced subsidies and incentives, mostly through exemption on excise duty for meat processing units, to further the cause of employment. With Indian families’ growing acceptance of eggs as vegetarian food, the government has also launched schemes to make them available in the midday meal programs in schools to get rid of malnutrition, which only increases the demand for the industry.

A few challenges ahead include introducing drastic improvements in infrastructure to keep pace with the growing demand, better regulation of food processing standards by the FSSAI, and mandatory supervision to ensure adherence to these rules and prevent unhygienic conditions for the animals. Healthcare workers have had to kill tens of thousands of chickens in the last few years due to the spread of bird flu, a result of unchecked hygiene standards. Standards have to be ensured to keep the demand high. Hence, while there have been efforts on the part of the government, there is much left to do as far as this industry is concerned.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Geographies in DepthFood and WaterNature and Biodiversity
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Asia-Pacific: How the region is prioritizing a green economy

Kanni Wignaraja and Debora Comini

June 10, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum