The end of one-size-fits-all: how mass customization can transform primary care

Jan 15, 2018

A woman undergoes an eye examination using of a smartphone at a temporary clinic by International Centre for Eye Health at Olenguruone in the Mau Summit 350km (217 miles) west of Kenya's capital Nairobi, October 29, 2013. The organisation is running clinics for 5000 eye patients using a new application "Peek Vision" that enables doctors to give patients a full eye examination using smartphones. The phone diagnoses and conducts cataract scans, basic eye tests, and uses the phone's flash to illuminate the back of the eye for signs of disease. It also sends all recorded data of a patient along with their location to a doctor for analysis. REUTERS/Noor Khamis (KENYA - Tags: HEALTH SOCIETY SCIENCE TECHNOLOGY) - GM1E9AU07KI01

'Digital technology has the potential to transform solutions and radically change the way quality healthcare is delivered' Image: REUTERS/Noor Khamis

Carla Kriwet

Chief Executive Officer, Connected Care and Health Informatics, Royal Philips

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