'Shadow boyfriends' are being developed in Japan to help reassure women who live alone

Leopalace 21 Corp employee, Mai Shibata, poses with her mobile phone during a demonstartion of the company's security system 'Man on the Curtain' in her room in Tokyo, Japan, April 20, 2018. Picture taken April 20, 2018.  REUTERS/Kwiyeon Ha - RC1A05D500C0

Literal shadow boxing. Image: REUTERS/Kwiyeon Ha

Kwiyeon Ha
Elaine Lies
Writer, Reuters
Share:
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale

Behind the apartment's curtain, a tough guy is boxing, throwing left and right hooks and jabs, and lunging forward, enough to make any passing criminal think twice before breaking in.

The image is nothing more than a projected shadow but one that a Japanese apartment management company hopes will help protect and reassure women living by themselves.

Still in the prototype stage, "Man on the Curtain" uses a smartphone connected to a projector to throw a moving shadow of a man doing various energetic activities onto a curtain.

Customers can choose from a dozen different scenarios that show their man boxing, doing karate and even swinging a baseball bat.

To mix things up a bit, the man can calm down and do more mundane things like get dressed, chill out with a guitar or even do some vacuuming around the flat.

The system was developed for security at buildings run by Leopalace21 Corp,, said Keiichi Nakamura, manager of the firm's advertising department.

Queries from the public prompted the company to think bigger and consider offering it for sale. But some people have had doubts about how effective it might be, said Nakamura.

In particular, criminals might sooner or later work out that a "man behind the curtain" who spends his whole time shadow boxing, actually means a woman is alone inside.

"If projecting a shadow makes a woman an easy target by showing criminals there's nobody home, that would put the cart before the horse," he said.

"So we'd like to commercialise it once we add variety, such as releasing a new video every day."

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum