How the words we use can make healthier foods more appealing

Feb 13, 2019

A customer eats a vegetarian dish at Tasty Beet Juicy and Healthy Food restaurant in Ciudad Juarez, Mexico January 29, 2018. Picture taken January 29, 2018. REUTERS/Jose Luis Gonzalez - RC1671481220

Researchers have revealed how language associated with healthy foods affects perceptions of flavour. Image: REUTERS/Jose Luis Gonzalez

Thin Lei Win

Food Security Correspondent, Thomson Reuters Foundation

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