Behavioural Sciences

Why advertising really does make us less happy

One of the main negative effects of advertising is the stimulation of unfeasible desires. Image: REUTERS/Dylan Martinez

Chloé Michel

Portfolio Manager, Swiss Re

Michelle Sovinsky

Professor of Economics, University of Mannheim

Eugenio Proto

Professor, University of Bristol

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Behavioural SciencesMental HealthThe Digital EconomyRetail, Consumer Goods and Lifestyle

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