Behavioural Sciences

Why advertising really does make us less happy

Commuters take selfies beside billboards showing photographs of cats inside Clapham Common underground station in London, Britain September 14, 2016. Some 700 people helped the Citizens Advertising Takeover Service (CATS) raise enough money to buy advertising space at the tube station, making it free from commercial adverts for two weeks.   REUTERS/Dylan Martinez - LR1EC9E10J9QA

One of the main negative effects of advertising is the stimulation of unfeasible desires. Image: REUTERS/Dylan Martinez

Chloé Michel
Portfolio Manager, Swiss Re
Michelle Sovinsky
Professor of Economics, University of Mannheim
Eugenio Proto
Professor, University of Bristol
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Behavioural SciencesMental HealthThe Digital EconomyRetail, Consumer Goods and Lifestyle
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