As its middle class grows and consumer spending increases, Chinese tourists are making a huge impact on the world. Spending 258 billion U.S. dollars abroad (around 20% of the world’s total spending on tourism), Chinese tourists are the world’s biggest spenders. The number of Chinese citizens taking foreign holidays is growing at over 6% a year and McKinsey forecasts 160 million will take holidays outside China next year.
But as well as traveling abroad, increasing numbers of Chinese people are visiting their own country. Whether it’s taking the two ‘golden weeks’ off to visit friends and family or just discovering different corners of their vast country, Chinese domestic tourism is becoming a big business. Domestic overnight leisure travel is set to increase to 798 million trips by 2020 compared to 245 million in 2010.
Here is a selection of photos from China's booming domestic tourism scene.