Education

To celebrate Women’s Equality Day, Mattel will honour Rosa Parks and Sally Ride as dolls

Barbie dolls are lined up on the wall at a Barbie's 50th birthday party at the Barbie's real-life Malibu Dream House in Malibu, California March 9, 2009.  REUTERS/Mario Anzuoni   (UNITED STATES ANNIVERSARY ENTERTAINMENT BUSINESS) - GM1E53A183501

The new additions are part of the Inspiring Women Series of dolls. Image: REUTERS/Mario Anzuoni

Kate Ryan
Writer, Reuters
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Education?
The Big Picture
Explore and monitor how Education is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Education

Move over Ken, Barbie is going to be hanging out with some much more interesting and accomplished friends.

U.S. civil rights leader Rosa Parks and astronaut Sally Ride are the latest inspirations joining the Barbie Inspiring Women Series of dolls, which honors brave women throughout history.

Astronaut Ride and activist Parks - as dolls. Image: Mattel

Toy company Mattel announced the addition of the new dolls on Women's Equality Day Monday, which marked 99 years since the adoption of the 19th Amendment giving women in the United States the right to vote.

"These historical women broke boundaries that made the world a better place for future generations," a Mattel spokeswoman said in a statement.

Parks was a civil rights activist who became known for refusing to give up her seat on a bus to a white man, a decision widely seen as sparking the 1955 Montgomery bus boycott that ended in desegregation of Alabama busses.

Ride was the first American woman and youngest American to fly into space in 1983 at age 32. After her death in 2012 it was revealed that Ride was the first known LGBT+ astronaut.

"The Inspiring Women Series pays tribute to incredible heroines of their time; courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before," the dolls' product description read.

Each Inspiring Women doll comes with educational material about the woman's life and contributions to society.

Have you read?

The iconic Barbie has seen an evolution since her first appearance in 1959 in a zebra swimsuit and high heels.

The company has released a Barbie doctor, teacher and astronaut, among more than 200 career dolls in the last six decades.

Dolls honoring Mexican painter and activist Frida Kahlo, American pilot Amelia Earhart and NASA mathematician Katherine Johnson were released last year, the first in the Inspiring Women Series.

In response to criticism that the doll's seemingly unattainable body type, the company has released differently abled Barbies, plus-sized dolls, even a doll with cancer which was distributed for use in hospitals.

Mattel has released Role Model dolls including filmmaker Ava Duverney, ballerina Misty Copland and boxing champion Nicola Adams Obe, as part of the Dream Gap Project inspired by research that suggests girls as young as six lack self-confidence.

"By introducing girls to stories of women from all walks of life, they begin to see more opportunities for themselves," the company said on its web site.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
EducationMedia, Entertainment and Sport
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Why we need global minimum quality standards in EdTech

Natalia Kucirkova

April 17, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum