Trailblazer by Marc Benioff - our November Book Club pick

Oct 18, 2019

Beatrice Di Caro

Social Media and Live Communications Lead, Digital Media, World Economic Forum

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Book Club

The World Economic Forum's Book Club has just announced its November pick: Trailblazer: The Power of Business as the Greatest Platform for Change by Marc Benioff.

The Chairman and Co-Chief Executive Officer of Salesforce just released his new book, which explores the future of business and how companies can change the world.

"We need a new capitalism that is more fair, equitable & sustainable that values stakeholders as importantly as shareholders. Business is the greatest platform for change where purpose can rise above profit & we focus on improving the state of the world," Benioff recently tweeted.

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What is the World Economic Forum's Book Club?

The World Economic Forum launched its official Book Club on Facebook in April 2018. Readers worldwide are invited to join and discuss a variety of books, both fiction and non-fiction. It is a private Facebook group dedicated to discussing one book every month.

Each month, we announce a new book on our social media channels. We then publish an extract and begin a chapter-by-chapter discussion with group members. Selected comments and questions are sent to the author, who in return sends us a video response.

Unlike other book clubs, the group features the direct involvement of the authors, giving you - our global audience with members all around the globe - a chance to directly connect with some of the most influential thinkers and experts in the world.

We have featured authors such as Steven Pinker, Elif Shafak, Yuval Noah Harari, and Melinda Gates.

You can join the Book Club here.

By giving us insight into the world of Salesforce, he aims to explain the company's core values: trust, customer success, innovation and equality.

Grab your copy, and join our Book Club to find out more!

To join the Book Club, click here.

To follow the Book Club on Twitter, click here.

To follow the Book Club on Instagram, click here.

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