Retail, Consumer Goods and Lifestyle

How to turn a traditional business into a platform-based success

Traditional businesses have a lot to learn from the platform approach

Platform-based business models are open, scalable, connected and intelligent. Image: REUTERS/Aly Song

Mauro F. Guillén
Zandman Professor of International Management, The Wharton School, University of Pennsylvania, USA
Srikar Reddy
Managing Director and Chief Executive Officer, Sonata Software Limited and Sonata Information Technology Limited
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