COVID-19

3 tactics to overcome COVID-19 vaccine hesitancy

Efforts to convince skeptics to get a COVID-19 vaccination should focus on thoughts and feelings about vaccines. Image: Unsplash / @diana_pole

Rohit Deshpandé

Sebastian S. Kresge Professor of Marketing, Harvard Business School

Ofer Mintz

Associate Professor, Marketing, University of Technology, Sydney

Imran S. Currim

Professor of Marketing, Paul Merage School of Business, University of California, Irvine

Share:

Our Impact
The Big Picture
Explore and monitor how COVID-19 is affecting economies, industries and global issues
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

COVID-19

A different approach to communicating with vaccine skeptics aims to reduce procrastination and rejection. Image: Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School

Have you read?

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:

COVID-19VaccinationGlobal Health

Share:

Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

The benefits of 10,000 steps: The latest health and well-being news
About Us
Events
Media
Partners & Members
Language Editions

Privacy Policy & Terms of Service

© 2022 World Economic Forum