The Digital Transformation of Business

The secrets of success for 1,000 European tech startups

A team is in a business meeting, where they may be discussing strategy or other important affairs. Image: Campaign Creators/Unsplash

Kim Baroudy

Senior Partner, Copenhagen, McKinsey & Company

Philipp Handel

Fellow Associate, McKinsey & Company

Anne Hürxkens

Consultant, McKinsey & Company

Bouke Marsman

Market Lead, Fuel by McKinsey Northern Europe

Tobias Strålin

Partner, McKinsey & Company

Jaap Vriesendorp

Junior Partner, McKinsey & Company


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The Digital Transformation of Business

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This graph shows the density of the countries of origin of top European start-ups and scale-ups including the UK and Germany. Image: Crunchbase; Dealroom; Pitchbook; McKinsey analysis
This graph shows the share that each industry has to make up Europe's top start-ups and scale-ups Image: Crunchbase; Dealroom; Pitchbook; McKinsey analysis
This image shows a cluster analysis of the four strategic plays and which industries pursue them. Image: Crunchbase; Dealroom; Pitchbook; McKinsey analysis
Image: Crunchbase;Dealroom;LinkedIn;PitchBook;McKinsey analysis
Image: Crunchbase;Dealroom;LinkedIn;PitchBook;McKinsey analysis

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Graph showing the popularity of leading e-scooter companies in European cities. Image: Google; McKinsey analysis
Graph showing the percentage of employees in different key roles in each strategic play Image: LinkedIn; McKinsey analysis

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Related topics:

The Digital Transformation of BusinessCorporate GovernanceTechnological Transformation


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