Future of Consumption

Black Friday - Consumers are still shopping but searching harder for bargains

Black Friday shopping is earlier than usual this year Image: UNSPLASH/freestocks

Douglas Broom

Senior Writer, Formative Content

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Future of Consumption

A window display promotes Alibaba’s 2021 Singles Day shopping festival. Image: REUTERS/Aly Song

How shoppers are expected to spend their money in the fourth quarter. Image: McKinsey
How consumer behaviour is changing. Image: McKinsey
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How social media influences younger consumers’ buying decisions. Image: Mckinsey and Company

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Future of ConsumptionRetail, Consumer Goods and LifestyleSupply Chains

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