The Digital Transformation of Business

People prefer brands with aligned corporate purpose and values

Across all 25 countries surveyed, an average 70% of respondents say they buy from brands they believe reflect their own principles. Image: Unsplash/ Glenn Carstens-Peters

Andrea Willige
Senior Writer, Forum Agenda
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The Digital Transformation of Business

Today’s consumers are far more concerned about environmental commitment than fair corporate tax payments.
Today’s consumers are far more concerned about environmental commitment than fair corporate tax payments. Image: Ipsos

The Ipsos survey found a majority of people want businesses to speak out on major issues.
The Ipsos survey found a majority of people want businesses to speak out on major issues. Image: Ipsos

The past 8 years have seen increased consumer awareness of business ethics.
The past 8 years have seen increased consumer awareness of business ethics. Image: Ipsos
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The Digital Transformation of BusinessFamily BusinessesCorporate Governance
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