The Digital Transformation of Business

People prefer brands with aligned corporate purpose and values

Across all 25 countries surveyed, an average 70% of respondents say they buy from brands they believe reflect their own principles. Image: Unsplash/ Glenn Carstens-Peters

Andrea Willige

Senior Writer, Formative Content

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The Digital Transformation of Business

Today’s consumers are far more concerned about environmental commitment than fair corporate tax payments. Image: Ipsos

The Ipsos survey found a majority of people want businesses to speak out on major issues. Image: Ipsos

The past 8 years have seen increased consumer awareness of business ethics. Image: Ipsos

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The Digital Transformation of BusinessFamily BusinessesCorporate Governance

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