Discover our #wef22 filter: Face The Future

#wef22 Face the Future
Check out our #wef22 A/R filter on Instagram and Facebook.
Image: Pexels
  • 'Face The Future' - the #wef22 Augmented Reality (AR) quiz is now live on the World Economic Forum's Instagram and Facebook accounts.
  • The quiz features questions on the Annual Meeting's theme.
  • The Annual Meeting 2022 takes place in Davos 22-26 May.

How much do you know about climate change, gender inequality, technology and innovation, the future of skills and jobs, and other key themes on the agenda at the World Economic Forum’s Annual Meeting in Davos?

To test your knowledge on these - and many other - crucial topics, we’ve launched a brand new interactive quiz on our Instagram channel.

The AR-powered quiz asks a wide range of questions such as: ‘What percentage of all the plastic ever made has been recycled?’ (clue, it’s alarmingly low), and ‘By how much is the global population predicted to grow by 2030?’. Or how about, ‘What percentage of the world’s water is drinkable?’, or ‘What proportion of 13-year-olds say they read for fun?’

The quiz also provides insight into why these topics are so important and why they demand urgent action from world leaders. Even if you get the answers wrong, you might learn something.

Here’s everything you need to know about the quiz.

How do I try the quiz?

Open the Instagram app on your phone, and search for our account @worldeconomicforum

Once you're on our our profile, click on the effects icon (the three stars).

Click on the filter and the icon that says, 'Try It'.

Press record in the middle of your screen to try the quiz for yourself, answering questions by moving your head to the left and to the right. You'll then find out if you chose the right answer, and receive more details on that specific topic.

Upload your final video to your own story and tag us at @worldeconomicforum, or use our event hashtag #wef22

Find out more about the Annual Meeting 2022 at

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