Tech and Innovation

Why brands must make reusable packaging a commercial priority

Reusable packaging is becoming commercially viable.

Reusable packaging is becoming commercially viable. Image: Photo by Lacey Williams on Unsplash

Matt Kennedy
Founder & CEO, Again
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reusable packaging. Producer Price Index: Glass and Glass Product Manufacturing.
Producer Price Index: Glass and Glass Product Manufacturing. Image: US Bureau of Labor Statistics
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The macroeconomics of the reusable packaging industry are changing wildly, it could be cheaper than single-use by 2024.
The macroeconomics of the reusable packaging industry are changing wildly, it could be cheaper than single-use by 2024. Image: FT

Eco-taxes on Glass Packaging. But reusable packaging will have a lower cost per unit than single-use in 2024.
Eco-taxes on Glass Packaging. But reusable packaging will have a lower cost per unit than single-use in 2024. Image: Chart created by Matt Kennedy using data from Ecosurety

Reusable packaging doesn't need to be more expensive to manufacture.
Reusable packaging doesn't need to be more expensive to manufacture.

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