Achim Berg

Senior Partner, McKinsey & Company

Achim is the global leader of McKinsey’s apparel, fashion, and luxury group. He has a passion and deep expertise for both the fashion and luxury-goods industries. Over the past 15 years, he has advised numerous leading brands, retailers, wholesalers, and producers globally on a broad spectrum of issues. Achim has led a sourcing diagnostic for a European multilabel retailer and has deployed the multiyear transformation of a leading global value retailer. Through his extensive work in the industry, he has gained deep insights into the clothing, footwear, and accessories markets globally and built a wealth of expertise in a broad range of functional issues, including category strategies, key industry trends, and due diligence approaches.

Achim is coeditor of the annual State of fashion report, which McKinsey publishes jointly with the Business of Fashion (BoF). He is the initiator and author of McKinsey’s biannually conducted Apparel Chief Purchasing Officer Survey and the organizer and host of McKinsey’s annual Apparel Sourcing Executive Roundtables in Hong Kong and New York. In addition, he is a frequent and well-known speaker at leading global industry events.

Achim is based in McKinsey’s Frankfurt office, serving clients all over the world, with a particular focus on the Americas, Asia, Europe, and the Middle East. Earlier in his career, he was based in McKinsey’s Sweden office.

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