Cathy Li

Head, Shaping the Future of Media, Entertainment & Sport; Member of the ExCom, World Economic Forum

Head of Media, Entertainment and Sport, Member of the Executive Committee, at the World Economic Forum since 2018, responsible for MES platform initiatives including Global Digital Safety Coalition and Defining and Building the Metaverse; previously Partner at GroupM, WPP's media investment arm; been with WPP from 2005 in various leadership positions across the vast portfolio of the WPP's business including digital media buying, data and analytics, content, strategic consulting and financial communications in London, New York and Beijing; MBA, Columbia Business School, 2011-2013.

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