Dilip Soman

Professor and Co-Director of Behavioural Economics in Action at Rotman (BEAR), University of Toronto,

Dilip Soman's research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He works with ideas42 and serves as advisor to a number of welfare organizations. He is the author of The Last Mile: Creating Social and Economic Value from Behavioral Insights published by University of Toronto Press.

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