Jacqueline Lu

President and Co-Founder, Helpful Places

Jacqueline helps organizations build new nervous systems that use tech and data. She leads Helpful Places, a social impact enterprise advancing the adoption and stewardship of Digital Trust for Places and Routines (DTPR.io), an open-source communication standard to increase transparency, legibility and accountability for digital technology in built environment. Helpful Places’ work with DTPR was recently highlighted in the American Planning Association’s 2023 Trend Report for Planners, Thomson Reuter’s Context and Cities Today.

Jacqueline’s experience spans public, private and non-profit sectors. As Data Lead at Mozilla Foundation, Jacqueline led the development and implementation of their data strategy. As Director of Digital Integration at Sidewalk Labs, she led incorporating innovation objectives, technology policy and data ethics into the company’s approach to urban development projects.

As the inaugural Director of Data Analytics at the New York City Department of Parks & Recreation, she developed the agency’s data strategy, developed the open data program and founded its first data science team. Jacqueline also spearheaded the largest participatory street tree mapping project in U.S. history, culminating in the NYC Tree Map, a digital platform for the collaborative management of NYC’s urban forest.

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