Joakim Reiter

Director of External Affairs , Vodafone Group

Joakim Reiter was previously Deputy Secretary-General of UNCTAD.

Immediately prior to joining UNCTAD, Mr. Reiter was the Deputy Director General at the Ministry of Foreign Affairs of Sweden, heading the Department for International Trade Policy. He also represented Sweden on the OECD Trade Committee.

From 2011 to 2014, Mr. Reiter held the position of Ambassador and Permanent Representative of Sweden to the WTO in Switzerland, where he also served as chair of the WTO bodies on services (2012), goods (2014) and trade policy reviews (2013), as well as the Working Party on the accession of Liberia. Mr. Reiter was Minister Counsellor and Head of the Trade Section at the Representation of Sweden to the European Union in Belgium from 2008 to 2011.

From 2004 to 2008, he served at the European Union Directorate General for Trade in the European Commission.

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