Justin Adams

Director, Tropical Forest Alliance 2020, World Economic Forum

Justin has spent over 25 years championing innovation and sustainability in the private and public sector to address the challenge of climate change, biodiversity loss and sustainable livelihoods. He joined The World Economic Forum to lead the Tropical Forest Alliance (TFA) in November 2018. As the leading global platform focused on reducing commodity-driven deforestation the TFA is catalysing public private partnerships across key tropical forest countries in Latin America, Africa and Southeast Asia.

Prior to the TFA he spent 5 years as the Global Managing Director for Lands at the Nature Conservancy where he launched and led all the organisation’s work on Natural Climate Solutions and set up the nature4climate partnership.

Before joining The Nature Conservancy, Justin spent 20 years in the private sector with senior roles in the renewable energy and agriculture sectors including setting up BP Ventures investing more than $150M in cleantech companies. He was an advisor to the World Bank 2012-2014 supporting the design and fund-raising for the $300M BioCarbon Fund. He served on the board of multiple cleantech companies in the period 2006-2015 and was a Fellow at the Smith School, University of Oxford from 2012-2018. He is a business graduate from Bath University.

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