Kate Roberts is Founder of YouthAIDS and Five & Alive, marketing programmes implemented by the global health organization Population Services International (PSI), where she is Vice-President. Roberts produced the “Staying Alive” concert with MTV, began the multi-million dollar, celebrity-driven YouthAIDS marketing campaign with ALDO Shoes called “See No Evil”, and led four award-winning documentaries aired on VH1, The Discovery Channel and National Geographic aimed at raising awareness about the global HIV/AIDS crisis. She has been featured in The Washington Post, named “Power Player of the Week” by Fox News, recognized as one of the Vogue 100 women and celebrated as a CNN Hero, and has been a guest speaker at the Aspen Ideas Festival, Google, Columbia University, Harvard Business School and Wharton. Recently, Roberts co-founded and serves on the Board of the Global India Fund, and serves on the World Economic Forum's Global Health Advisory Board. She is also implementing a partnership with The Bill and Melinda Gates Foundation to lift girls out of poverty.