Davos Agenda
We need to make the metaverse safe for everyone. Here's how
We are building the metaverse from the ground up – and this gives us a perfect opportunity to make it a safe and welcoming space for all. Heres how to do it.
Mark Read
Mark was appointed CEO of WPP in September 2018. Having held multiple leadership positions at WPP since he joined in 1989, Mark has a deep understanding of the industry. As Head of Strategy and then CEO of WPP Digital he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies.
Earlier in his career, Mark co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. He was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and in 2021 was recognised as a HERoes Champion of Women in Business for the fourth consecutive year. Mark was named in the 2021 EMpower advocates list recognising leaders who create diverse and inclusive business environments and was awarded Fellow of the IPA status for outstanding services to the industry in the IPA's 2021 New Year's Honours.
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