
关于社交电商与内容的未来,中国能告诉世界什么?
薇娅是中国最受欢迎的网红之一,2020年11月,在一年一度为期两天的双十一购物节期间,她在阿里巴巴的淘宝直播平台上进行直播,直播间的观众总计超过1.49亿。如果薇娅的观众可以组成一个国家,那其将是世界第九人口大国,比俄罗斯的人口还多。观众无需离开淘宝平台即可购买商品;她的观众在她推广的产品上花费超过48亿元人民币(7.19亿美元)。薇娅仅仅是众多主播中的一员,在购物节当天...
Managing Director in Accenture’s Strategy and Consulting practice since 2017, focused primarily on platform companies, leading work in media and entertainment, including industry change, diversity and representation; led business and product marketing teams in search, content, and AI at Microsoft 2007-2017; senior leadership positions at startups in Europe and the US 2000-2007; BA from Oxford University, MA from University College London; based in Seattle.
薇娅是中国最受欢迎的网红之一,2020年11月,在一年一度为期两天的双十一购物节期间,她在阿里巴巴的淘宝直播平台上进行直播,直播间的观众总计超过1.49亿。如果薇娅的观众可以组成一个国家,那其将是世界第九人口大国,比俄罗斯的人口还多。观众无需离开淘宝平台即可购买商品;她的观众在她推广的产品上花费超过48亿元人民币(7.19亿美元)。薇娅仅仅是众多主播中的一员,在购物节当天...
Sales from social commerce in China are projected to reach $363 billion in 2021. What are the global implications for a post-pandemic creative economy?