Frugal tech can make innovation affordable. Here's how
New technology doesn't need to be costly. By taking a frugal approach to tech development, we can improve innovation and access to technology for all.
Phil Rowley is Head of Futures at OMG UK, the media division of Omnicom Group Inc. He has the specific remit of ‘future-proofing’ clients via big picture thinking, macro-insight and innovation inspiration, whilst also making media innovation more actionable in the ‘now’.
He has authored OMG’s flagship thought leadership pieces: Beyond 2021 – The Next Decade; Level Up – The Future of Gaming; Audio Futures – The Sound Of The Future; Retail 2.0 - The Future of Shopping; Hit The Switch – The Future of Sustainable Business, but converts them into executional roadmaps for global clients who want to get to the future faster.
He has also delivered keynotes on the future of media and marketing in London, New York, Moscow, Berlin, Frankfurt, Dublin, Rome and Copenhagen, and is a tech advisory board member, a columnist and a guest lecturer. He has more than 22 years’ experience, from working in tech, marketing and advertising in London, Dublin and Auckland.