¿Cómo comunicar los beneficios de la innovación científica?
Existe el riesgo de que los científicos retrasen la adopción de sus propias innovaciones simplemente por su forma de comunicar. Estos enfoques pueden cambiar eso.
Thomas Crampton helps VC funds and their portfolio companies to position themselves for follow-on capital.
A former foreign correspondent for The New York Times and International Herald Tribune, Thomas went on to hold global leadership roles at the marketing and communications agencies Ogilvy & Mather and Edelman before moving into startups, including help co-found a healthtech start-up from a Zoom call through Series A as well as lead all of Corporate Affairs at GreenLight Biosciences for the biotech’s Nasdaq listing as a Unicorn.
Existe el riesgo de que los científicos retrasen la adopción de sus propias innovaciones simplemente por su forma de comunicar. Estos enfoques pueden cambiar eso.
There is a risk that scientists will slow the adoption of their own innovations simply by their way of communication. These approaches can significantly increase support.