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Travel and Tourism

Travel and Tourism

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The Forum’s Industry Community for Travel and Tourism is a high-level community of peers dedicated to ensuring the long-term sustainability of our industry and society. Chief executives and chairs constitute the Industry Governors, who provide leadership, define the industry agenda and drive change. Through the industry agenda, the community aims to address the following question: 

How can the travel and tourism industry continue to make a real difference in the lives of millions of people by developing risk-resilient plans for the future of the industry?

Industry Agenda

The Travel and Tourism Community Governors identified resiliency planning, upskilling and the industry’s digital transformation as priorities for 2023. Sustainable supply chain frameworks, job retention, geopolitical risks and climate change remain other important issues.

Past Projects:

Security in Travel: Ensuring the secure and seamless movement of people through enhanced collaboration and data sharing is paramount. This project was apart of the System Initiative on Shaping the Future of Mobility. Publications highlighting the community’s work include our reports entitled digital borderssecurity in travel and smart travel. Other initiatives focusing on digital identity and outbreaks, also indirectly addressed the issue of security in travel.

Competitiveness: The community was engaged in dialogue and shaping policies relating to travel and tourism competitiveness. For the past eleven years, the World Economic Forum engaged key industry and thought leaders to carry out an in-depth analysis of the Travel & Tourism Competitiveness of economies around the world. The resulting Travel and Tourism Development Report provides a platform for multi-stakeholder dialogue with the objective of achieving a strong and sustainable T&T industry capable of contributing effectively to international economic development. Building on the Travel & Tourism Competitiveness Report, we carried out an in-depth analysis on India entitled Incredible India 2.0, which considers how India should enhance its value proposition and create an enabling environment for the country's travel and tourism industry. 

Digital transformation: The community assessed the implications of digitization on the industry and society, specifically considering the travel experience, the digital enterprise and the creation of an enabling travel system. The project entitled the Digital Transformation of Industries is part of the System Initiative on Shaping the Future of Digital Economy and Society. Publications highlighting the work in this field can be found here as well as the deep dive on the Travel & Tourism Industry.

The Connected World project was a cross-industry project that looked at scenarios for how travel, transport and supply chains could be more integrated in 2025. It also explored new business models that enable and support an integrated approach.

Safeguarding Travel and Tourism Value Chains Against Corruption. Through the Forum's Partnering Against Corruption Initiative, this project was an in-depth review of the corruption and compliance challenges facing the travel and tourism industries. The report can be found here.

Sustainability: To better understand the gaps in measuring sustainability, the industry will be compiling data to create a dashboard, in turn enabling a better grasp of what information is available and where there are still gaps. Through a greater understanding of metrics, the industry aims to make more informed commitments towards improving sustainability.

The Manufacturing for Growth project built on the insights from the Future of Manufacturing initiative with a series of dialogues at regional events for manufacturing executives and policy-makers. It focused on the linkages between advanced manufacturing, economic growth and employment.


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