First Movers Coalition

Reducing emissions to net-zero by 2050 is possible if the right technologies are brought to commercial scale within the next decade.

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The First Movers Coalition is a global initiative harnessing the purchasing power of companies to decarbonize seven “hard to abate” industrial sectors that currently account for 30% of global emissions: Aluminum, Aviation, Chemicals, Concrete, Shipping, Steel, and Trucking; along with innovative Carbon Removal technologies.

The 50+ companies who make up the Coalition seek to send a powerful market signal to commercialize zero-carbon technologies. The First Movers Coalition’s unique approach assembles ambitious corporate purchasing pledges across the heavy industry and long-distance transport sectors responsible for a third of global emissions. For these sectors to decarbonize at the speed needed to keep the planet on a 1.5-degree pathway, they require low-carbon technologies that are not yet competitive with current carbon-intensive solutions but must reach commercial scale by 2030 to achieve net-zero emissions globally by 2050.

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To jump-start the market, the coalition’s members commit in advance to purchasing a proportion of the industrial materials and long-distance transportation they need from suppliers using near-zero or zero-carbon solutions, despite the premium cost.

In addition to the advance purchase commitments that our members have made, our members also pledge to work together to address roadblocks towards securing supply of required low-carbon technologies by 2030. The Coalition will connect members with financial players, suppliers, and other value chain partners. In doing so, the FMC will further ensure the development of key technologies and power our net-zero future for years to come.

Reduce a third of the world's emissions

The first phase of the First Movers Coalition will focus on "hard-to-abate" sectors, the industries representing more than one-third of the world’s carbon emissions. These include aviation, aluminium, chemicals, concrete, shipping, steel, trucking and direct air capture. 

Mobilize Collective Demand  

The First Movers Coalition leverages collective purchasing power from companies to send a clear demand signal to scale up critical emerging technologies essential for the net-zero transition.


Join the First Movers Coalition   

Joining like-minded companies through the First Movers Coalition represents one of the most high-leverage ways for companies to take climate action—and an opportunity to build the clean and profitable supply chains of the future.


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