Vision: The First Movers Coalition aims to unlock the untapped potential of emerging technologies needed to decarbonize the world by 2050.
Mission: By 2050, 50% of the reductions needed for net-zero emissions must come from technologies not yet available at scale. The First Movers Coalition will work across sectors and with experts from around the world to generate early market demand from First Mover companies. Building early demand for low-carbon goods and services will help scale the next generation of emission mitigation solutions by 2030 for carbon-intensive sectors.
Define purchasing commitments for emerging technologies needed for net-zero by 2050 across 8 hard-to-abate sectors
Secure 2030 commitments from critical players across the value chain to jumpstart action in the 2020s
Facilitate implementation of purchasing commitments
Provides a harmonized purchasing commitment framework across typically hard-to-abate (scope 3) activities
Creates early, stepping-stone markets to unleash the innovation needed this decade to enable net-zero by 2050
Provides proof that zero-carbon supply chains can work, and encourage others to follow