Astra Tech is one of the biggest additions to the tech ecosystem in the Middle East and Africa. It has $500 million in backing from strategic investors and partners, bringing the company one step closer to its vision of launching its Ultra Platform. It aims to address customer fatigue stemming from a plethora of choices in this increasingly crowded tech space by rethinking the boundaries of a digital ecosystem. Astra Tech’s Ultra Platform will be the first of its kind in the region, simplifying the way users and businesses interact, engage and transact with each other.
Financial inclusion in MENA is evolving with AI-driven, comms-led platforms that expand access, boost growth and empower all users in the digital economy.
A new AI-driven framework that is grounded in the distinct needs of the underserved is creating a blueprint for the future of finance around the world.
As embedded finance continues its rapid ascent, the question is not whether traditional financial institutions should adapt, but how quickly they can.
