FairPrice Group

FairPrice Group is Singapore’s largest and most diversified retail and food services organisation, with a strong social mission to keep daily essentials affordable and accessible for all members of the community. Originally rooted in a cooperative model, the Group has evolved into an integrated ecosystem that serves over 1 million customer interactions daily across more than 570 touchpoints islandwide.

FairPrice Group traces its origins to the founding of NTUC FairPrice in 1973, established to moderate the cost of living by providing essential goods at fair prices. In 2019, the FairPrice Group was formally created by bringing together NTUC FairPrice, NTUC Foodfare, Kopitiam, and NTUC Link to expand its reach and offer a broader spectrum of food-related products and services under a unified vision of being a leader in everything food.

Built around the ethos “Every Day, Made a Little Better,” FairPrice Group aims to balance commercial performance with community impact—“do well in order to do good”—by delivering quality products, value-driven pricing, convenience, and community programmes that benefit Singaporeans from all walks of life.